PIHRO’s Drug Abuse Awareness and Rehabilitation Program (DARP) is a holistic, multi-tiered approach designed to prevent drug use, rehabilitate affected individuals, and disrupt the socio-economic factors that enable narcotics proliferation.

Residential Therapeutic Communities (TCs)

PIHRO plans to establish high-capacity residential rehabilitation centers with over 300 beds to provide comprehensive treatment and social reintegration services. Each center will be staffed by psychologists, medical professionals, former rehabilitated drug users, vocational trainers, and social workers, ensuring a multidisciplinary care model.

  • Medical Detoxification under professional supervision
  • Counseling and Psychotherapy for both patients and families
  • Vocational Training to equip rehabilitated individuals with income-generating skills
  • Social Reintegration Programs to restore community acceptance and prevent relapse
Therapeutic Community
Awareness and Advocacy

Awareness & Advocacy in FATA and High-risk Regions

The Federally Administered Tribal Areas (FATA), historically known as a hub for drug cultivation and trafficking, remain a priority focus area for PIHRO. In the absence of strong governance structures, cultural traditions often sustain illicit activities. PIHRO actively engages local leaders, elders, and youth to challenge these norms through:

  • Public Walks and Rallies raising awareness of drug-related harm
  • Community Seminars on the social, economic, and health costs of addiction
  • Print Media Campaigns targeting both urban and rural audiences

Alternative Livelihood Initiatives

Recognizing that eradication of drug crops without providing economic alternatives can harm local livelihoods, PIHRO works with communities to promote alternative business opportunities such as small-scale farming, livestock rearing, and micro-enterprise development.

This approach not only combats drug production but also advances SDG 8: Decent Work and Economic Growth.

Alternative Livelihoods
Treatment and Support

Treatment and Direct Support

PIHRO provides treatment facilities and counseling services for drug-affected individuals, often on a self-help basis with support from community donations and volunteer networks. Efforts are made to rehabilitate, not criminalize, drug users in line with human rights principles and public health best practices.